Developed and delivered a series of Marketing Communications training workshops for the brand and trade marketing teams. The objective was to elevate skills and bring knowledge and familiarity to a uniform level. Also helped the team understand how to work with their communications partners more effectively.
Developed and delivered a client-specific communications skills training workshop for the marketing and sales teams on communications planning. Training objective was to create communications strategy based on deep consumer understanding, and identifying non-rational benefits for near parity brands.
Building Brands
The case studies and tools you have used made the workshop enjoyable and involving at the same time. Your specifically structured tools helped to review our business challenges from a different angle. It provided us some new insights that helped to clarify the communication strategies for our brands.
Orsolya NagyRetained as external partner in developing and delivering a specific training programme for brand managers. Main focus was a Leadership training series for the marketing teams and key personnel working with the marketing team. Program ran for 18 months, and the focus was to help multi-functional teams apply leadership principles on a regular basis.
… We recently worked together on several projects under Icons & Images Kft. I can confirm that Sam is a man of great knowledge and high personal standards, a highly dedicated person to his projects. His main strengths are strategic and visionary thinking, mastery on agency-client relationship, agency management and brand equity knowledge.
Zsuzsa Poos
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