Retained as a Business Consultant to strengthen distribution, brand offering and price realisation in a very competitive market. The entire category was under price pressure due to undifferentiated content, and evolving viewing habits. Worked with client leadership team and leading distributors individually, to implement a strong go-to-market strategy.
Retained as a Business Consultant and Trainer for the regional marketing team. Helped develop a business strategy for the lead brand – AXN. In addition,
(a) tasked with getting a brand focus in multi-functional teams.
(b) Worked with the regional marketing team – training, elevating skills, processes and systems.
(c) Special assignment to define brand DNA for AXN and its sub-brands, identify emotional drivers and develop viewer profiles.
Buidling People
Building Brands
Building Brands
Sam’s marketing experience developed across a number of different industries, has helped us train our marketing managers, develop our marketing strategy, define and re-define our brands in changing market conditions as well as, assist us with ad-hoc projects as they arise.
John RossiterRetained as communications consultant for a cable operator re-branding and re-launch project in Bulgaria – when CableTel and Eurocom merged to form Blizoo. Project scope included developing rebranding and communications strategy, selecting and briefing a branding agency and a communications agency and overseeing the work.
Retained as lead consultant on managing business complexities in a diverse portfolio of TV channel brands. In addition,
(a) Marketing consultant on developing a strategy and marketing support budget.
(b) Marketing communications training workshop, and coaching.
(c) Marketing communications consultant for the re-launch of two TV channel brands in Hungary.
(d) Tasked with identifying strategic priorities and helping define KPIs for regional management team.
Building People
Building People
Building Brands
Building Brands
… Icons & Images Kft. has been our consultant and successfully contributed to our marketing strategy planning as well as setting the communication workflow within our organization. I would certainly recommend them for any task where enthusiasm, reliability, hard working and trustworthiness are valued.
Judit PalatinusInnovative marketing planning for a TV channel that focused on knowledge and learning. Worked with the Central Marketing team in Berlin, and with leading FMCG brands in CEE to design and develop bespoke co-marketing programmes to build viewership.
Developed and delivered a marketing communications workshop for middle / senior staff in the ex-Yugoslavian markets. Workshop focused on how strategy and tactics could be combined for greater marketing impact.
Retained as Business Consultant, Trainer & Coach.
(a) Consultant on building a new organisation structure and working process, leading to culture change.
(b) Training workshop series for the account management team to help them understand and serve client’s business needs more professionally.
(c) Coaching for top management, to encourage them to provide more independence and autonomy to staff.
(d) Worked with key clients to help them raise expectations from the agency team.
Building People
Building People
Building Brands
Building Brands
We met Sam at a time when numerous problems hindered my company’s growth, in addition to a global economic crisis … the coaching service he provided was crucial for my growth, and helped me face the challenge of leading a developing company. Despite the crisis, Factory was able to increase its business performance by 40% … without Sam’s support, we wouldn’t have the courage nor the confidence to reach these heights.
Zsolt FabianDeveloped and delivered a Training workshop for the regional marketing team. The main objective was to train the team on writing focused and inspiring creative briefs. In addition, developed a client-specific briefing format.
Building Brands
Moreover, the way in which you put your message across was so interesting and effective that I’m sure our colleagues will have no problem implementing what they learnt. It was particularly useful that you provided them a new briefing format, which will help them improve their brief writing skills in the future.
Aleksander KutelaDeveloped and delivered a Training workshop on brand positioning. By working closely with country teams, the workshop focused on identifying how the teams should express and execute the brand’s regional positioning in their market.
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