Marketing Communications Workshop for brand teams across CEE to develop skills for evaluating non-TV creative work. Workshop focused on identifying opportunities to use non-TV creative, briefing, evaluating creative and providing feedback to Agency.
Retained as brand consultant for re-positioning and supporting a mature brand. Scope covered consumer segmentation, brand equity, and creative briefing.
Developed and delivered a training workshop for the regional marketing team. The objective was to help them adapt to and continue contributing in an evolving organization structure, where their line responsibilities were reduced.
Building People
The focus of the workshop was to encourage Brand Managers to think and behave as true owners of their brands – as General Managers. In planning this workshop, Sam held intensive discussions not only with top management, but also with other departments that brand managers deal with – Sales, Regulatory, Finance etc. The workshop was prepared keeping these inputs in mind.
Zoltan PalotaiWorked as business consultant, and coach over a period of 3 years. Main responsibility was to work with regional leadership on key regional brands and on developing skills among marketing talent in a multi-country environment. Specifically
(a) Marketing Consultant on brand strategy and communications development for different OTC brands across several CEE markets.
(b) Coach to regional brand lead teams.
(c) Business consultant during annual planning phase.
Building People
Building People
Building Brands
Building Brands
Sam is a great professional who provided excellent support to my CEE marketing team between 2011 and 2014. He worked with us as brand consultant. He has solid, relevant experience and he is very able to translate big strategy into very real and relevant actions. It is a joy working with him, highly recommend to everyone. Thanks Sam again.
Peter Juhasz
Recent Comments