AXN

Retained as a Business Consultant and Trainer for the regional marketing team. Helped develop a business strategy for the lead brand – AXN. In addition,

(a) tasked with getting a brand focus in multi-functional teams.

(b) Worked with the regional marketing team – training, elevating skills, processes and systems.

(c) Special assignment to define brand DNA for AXN and its sub-brands, identify emotional drivers and develop viewer profiles.

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Chello Central Europe

Retained as lead consultant on managing business complexities in a diverse portfolio of TV channel brands. In addition,

(a) Marketing consultant on developing a strategy and marketing support budget.

(b) Marketing communications training workshop, and coaching.

(c) Marketing communications consultant for the re-launch of two TV channel brands in Hungary.

(d) Tasked with identifying strategic priorities and helping define KPIs for regional management team.

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Factory Creative Studio

Retained as Business Consultant, Trainer & Coach.

(a) Consultant on building a new organisation structure and working process, leading to culture change.

(b) Training workshop series for the account management team to help them understand and serve client’s business needs more professionally.

(c) Coaching for top management, to encourage them to provide more independence and autonomy to staff.

(d) Worked with key clients to help them raise expectations from the agency team.

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