Retained as a Business Consultant to strengthen distribution, brand offering and price realisation in a very competitive market. The entire category was under price pressure due to undifferentiated content, and evolving viewing habits. Worked with client leadership team and leading distributors individually, to implement a strong go-to-market strategy.
Retained as a Business Consultant and Trainer for the regional marketing team. Helped develop a business strategy for the lead brand – AXN. In addition,
(a) tasked with getting a brand focus in multi-functional teams.
(b) Worked with the regional marketing team – training, elevating skills, processes and systems.
(c) Special assignment to define brand DNA for AXN and its sub-brands, identify emotional drivers and develop viewer profiles.
Buidling People
Building Brands
Building Brands
Sam’s marketing experience developed across a number of different industries, has helped us train our marketing managers, develop our marketing strategy, define and re-define our brands in changing market conditions as well as, assist us with ad-hoc projects as they arise.
John RossiterRetained as communications consultant for a cable operator re-branding and re-launch project in Bulgaria – when CableTel and Eurocom merged to form Blizoo. Project scope included developing rebranding and communications strategy, selecting and briefing a branding agency and a communications agency and overseeing the work.
Retained as lead consultant on managing business complexities in a diverse portfolio of TV channel brands. In addition,
(a) Marketing consultant on developing a strategy and marketing support budget.
(b) Marketing communications training workshop, and coaching.
(c) Marketing communications consultant for the re-launch of two TV channel brands in Hungary.
(d) Tasked with identifying strategic priorities and helping define KPIs for regional management team.
Building People
Building People
Building Brands
Building Brands
… Icons & Images Kft. has been our consultant and successfully contributed to our marketing strategy planning as well as setting the communication workflow within our organization. I would certainly recommend them for any task where enthusiasm, reliability, hard working and trustworthiness are valued.
Judit PalatinusInnovative marketing planning for a TV channel that focused on knowledge and learning. Worked with the Central Marketing team in Berlin, and with leading FMCG brands in CEE to design and develop bespoke co-marketing programmes to build viewership.
Marketing Communications Workshop for brand teams across CEE to develop skills for evaluating non-TV creative work. Workshop focused on identifying opportunities to use non-TV creative, briefing, evaluating creative and providing feedback to Agency.
Retained as brand consultant for re-positioning and supporting a mature brand. Scope covered consumer segmentation, brand equity, and creative briefing.
Retained as Consultant and Trainer for the marketing department.
(a) Monthly seminar series for the marketing team, on how FMCG marketing and communications concepts can be reapplied to the banking industry.
(b) Consultant in the planning phase of soon-to-be-launched products and services.
(c) Additional assignment to define objectives and strategy for social media usage to connect with specific audiences.
Building People
Building Brands
Building Brands
We have worked together with Sam for more than 3 years, Sam has provided very valuable training and seminars about different subjects (from brand building to agency cooperation) for the marketing team at Erste Bank. I liked very much that he had never lost his positive attitude, humour and calmness as he was dealing with different situations. I highly recommend Sam to work with.
Agnes SiffelRetained as Business Consultant, Trainer & Coach.
(a) Consultant on building a new organisation structure and working process, leading to culture change.
(b) Training workshop series for the account management team to help them understand and serve client’s business needs more professionally.
(c) Coaching for top management, to encourage them to provide more independence and autonomy to staff.
(d) Worked with key clients to help them raise expectations from the agency team.
Building People
Building People
Building Brands
Building Brands
We met Sam at a time when numerous problems hindered my company’s growth, in addition to a global economic crisis … the coaching service he provided was crucial for my growth, and helped me face the challenge of leading a developing company. Despite the crisis, Factory was able to increase its business performance by 40% … without Sam’s support, we wouldn’t have the courage nor the confidence to reach these heights.
Zsolt FabianWorked as business consultant, and coach over a period of 3 years. Main responsibility was to work with regional leadership on key regional brands and on developing skills among marketing talent in a multi-country environment. Specifically
(a) Marketing Consultant on brand strategy and communications development for different OTC brands across several CEE markets.
(b) Coach to regional brand lead teams.
(c) Business consultant during annual planning phase.
Building People
Building People
Building Brands
Building Brands
Sam is a great professional who provided excellent support to my CEE marketing team between 2011 and 2014. He worked with us as brand consultant. He has solid, relevant experience and he is very able to translate big strategy into very real and relevant actions. It is a joy working with him, highly recommend to everyone. Thanks Sam again.
Peter JuhaszRetained as external partner in developing and delivering a specific training programme for brand managers. Main focus was a Leadership training series for the marketing teams and key personnel working with the marketing team. Program ran for 18 months, and the focus was to help multi-functional teams apply leadership principles on a regular basis.
… We recently worked together on several projects under Icons & Images Kft. I can confirm that Sam is a man of great knowledge and high personal standards, a highly dedicated person to his projects. His main strengths are strategic and visionary thinking, mastery on agency-client relationship, agency management and brand equity knowledge.
Zsuzsa PoosRetained as communications consultant. Developed a communication strategy for Employer Branding, to enable TCS to attract and retain top talent in the competitive SSC market. Worked with project lead team to choose a communications agency, and worked with agency to develop creative work and communications tool-kit. Scope of assignment covered both external and internal communications.
Building People
Building Brands
Building Brands
His experience in working with leadership teams was crucial in getting alignment from key stake holders. I have got to know him as a result oriented person, who reaches his objectives through his thorough and meticulous actions. I believe that when working with him he will bring impact and results in any organization.
Gabriella Zaharia
Recent Comments