Developed and delivered a series of Marketing Communications training workshops for the brand and trade marketing teams. The objective was to elevate skills and bring knowledge and familiarity to a uniform level. Also helped the team understand how to work with their communications partners more effectively.
Retained as a Business Consultant and Trainer for the regional marketing team. Helped develop a business strategy for the lead brand – AXN. In addition,
(a) tasked with getting a brand focus in multi-functional teams.
(b) Worked with the regional marketing team – training, elevating skills, processes and systems.
(c) Special assignment to define brand DNA for AXN and its sub-brands, identify emotional drivers and develop viewer profiles.
Buidling People
Building Brands
Building Brands
Sam’s marketing experience developed across a number of different industries, has helped us train our marketing managers, develop our marketing strategy, define and re-define our brands in changing market conditions as well as, assist us with ad-hoc projects as they arise.
John RossiterRetained as lead consultant on managing business complexities in a diverse portfolio of TV channel brands. In addition,
(a) Marketing consultant on developing a strategy and marketing support budget.
(b) Marketing communications training workshop, and coaching.
(c) Marketing communications consultant for the re-launch of two TV channel brands in Hungary.
(d) Tasked with identifying strategic priorities and helping define KPIs for regional management team.
Building People
Building People
Building Brands
Building Brands
… Icons & Images Kft. has been our consultant and successfully contributed to our marketing strategy planning as well as setting the communication workflow within our organization. I would certainly recommend them for any task where enthusiasm, reliability, hard working and trustworthiness are valued.
Judit PalatinusDeveloped and delivered a client-specific communications skills training workshop for the marketing and sales teams on communications planning. Training objective was to create communications strategy based on deep consumer understanding, and identifying non-rational benefits for near parity brands.
Building Brands
The case studies and tools you have used made the workshop enjoyable and involving at the same time. Your specifically structured tools helped to review our business challenges from a different angle. It provided us some new insights that helped to clarify the communication strategies for our brands.
Orsolya NagyDeveloped and delivered a marketing communications workshop for middle / senior staff in the ex-Yugoslavian markets. Workshop focused on how strategy and tactics could be combined for greater marketing impact.
Marketing Communications Workshop for brand teams across CEE to develop skills for evaluating non-TV creative work. Workshop focused on identifying opportunities to use non-TV creative, briefing, evaluating creative and providing feedback to Agency.
Retained as brand consultant for re-positioning and supporting a mature brand. Scope covered consumer segmentation, brand equity, and creative briefing.
Retained as Consultant and Trainer for the marketing department.
(a) Monthly seminar series for the marketing team, on how FMCG marketing and communications concepts can be reapplied to the banking industry.
(b) Consultant in the planning phase of soon-to-be-launched products and services.
(c) Additional assignment to define objectives and strategy for social media usage to connect with specific audiences.
Building People
Building Brands
Building Brands
We have worked together with Sam for more than 3 years, Sam has provided very valuable training and seminars about different subjects (from brand building to agency cooperation) for the marketing team at Erste Bank. I liked very much that he had never lost his positive attitude, humour and calmness as he was dealing with different situations. I highly recommend Sam to work with.
Agnes SiffelRetained as Business Consultant, Trainer & Coach.
(a) Consultant on building a new organisation structure and working process, leading to culture change.
(b) Training workshop series for the account management team to help them understand and serve client’s business needs more professionally.
(c) Coaching for top management, to encourage them to provide more independence and autonomy to staff.
(d) Worked with key clients to help them raise expectations from the agency team.
Building People
Building People
Building Brands
Building Brands
We met Sam at a time when numerous problems hindered my company’s growth, in addition to a global economic crisis … the coaching service he provided was crucial for my growth, and helped me face the challenge of leading a developing company. Despite the crisis, Factory was able to increase its business performance by 40% … without Sam’s support, we wouldn’t have the courage nor the confidence to reach these heights.
Zsolt FabianDeveloped and delivered a training workshop for the regional marketing team. The objective was to help them adapt to and continue contributing in an evolving organization structure, where their line responsibilities were reduced.
Building People
The focus of the workshop was to encourage Brand Managers to think and behave as true owners of their brands – as General Managers. In planning this workshop, Sam held intensive discussions not only with top management, but also with other departments that brand managers deal with – Sales, Regulatory, Finance etc. The workshop was prepared keeping these inputs in mind.
Zoltan PalotaiDeveloped and delivered a Training workshop for the regional marketing team. The main objective was to train the team on writing focused and inspiring creative briefs. In addition, developed a client-specific briefing format.
Building Brands
Moreover, the way in which you put your message across was so interesting and effective that I’m sure our colleagues will have no problem implementing what they learnt. It was particularly useful that you provided them a new briefing format, which will help them improve their brief writing skills in the future.
Aleksander KutelaMarketing Workshop for middle and senior management, and business leaders on The Brand & Marketing Strategy. The participants of the workshop belonged to different organisations from a trading economy. The workshop focused on developing a brand-focused thought process.
Worked as business consultant, and coach over a period of 3 years. Main responsibility was to work with regional leadership on key regional brands and on developing skills among marketing talent in a multi-country environment. Specifically
(a) Marketing Consultant on brand strategy and communications development for different OTC brands across several CEE markets.
(b) Coach to regional brand lead teams.
(c) Business consultant during annual planning phase.
Building People
Building People
Building Brands
Building Brands
Sam is a great professional who provided excellent support to my CEE marketing team between 2011 and 2014. He worked with us as brand consultant. He has solid, relevant experience and he is very able to translate big strategy into very real and relevant actions. It is a joy working with him, highly recommend to everyone. Thanks Sam again.
Peter JuhaszRetained as external partner in developing and delivering a specific training programme for brand managers. Main focus was a Leadership training series for the marketing teams and key personnel working with the marketing team. Program ran for 18 months, and the focus was to help multi-functional teams apply leadership principles on a regular basis.
… We recently worked together on several projects under Icons & Images Kft. I can confirm that Sam is a man of great knowledge and high personal standards, a highly dedicated person to his projects. His main strengths are strategic and visionary thinking, mastery on agency-client relationship, agency management and brand equity knowledge.
Zsuzsa PoosRetained as communications consultant. Developed a communication strategy for Employer Branding, to enable TCS to attract and retain top talent in the competitive SSC market. Worked with project lead team to choose a communications agency, and worked with agency to develop creative work and communications tool-kit. Scope of assignment covered both external and internal communications.
Building People
Building Brands
Building Brands
His experience in working with leadership teams was crucial in getting alignment from key stake holders. I have got to know him as a result oriented person, who reaches his objectives through his thorough and meticulous actions. I believe that when working with him he will bring impact and results in any organization.
Gabriella ZahariaDeveloped and delivered a workshop on presentation skills needed to deliver centrally developed material to address local client needs. The workshop focused on helping country teams handle objections, questions and awkward situations when making presentations to existing and prospective clients.
Developed and delivered a course on Agency Account Management to undergraduate students. Offered during the fall 2014 semester, the 39 hour course was delivered through a combination of video conference calls and on-campus sessions.
Developed and delivered a Training workshop on brand positioning. By working closely with country teams, the workshop focused on identifying how the teams should express and execute the brand’s regional positioning in their market.
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